I’m a product-driven UX/UI designer with strong problem-definition skills and the ability to connect business goals with real user needs and emotional experiences.

 

I approach design as a strategic function—one that aligns customer insights, product vision, and technical feasibility to deliver meaningful outcomes.​​​

 

I studied UX at Goldsmiths, University of London, where I specialised in design thinking and entrepreneurship. Since then, I’ve worked across global teams, startups, and freelance environments, leading the end-to-end product process.​I believe that successful products begin with precise direction setting.

 

Before jumping into solutions, I focus on structuring complex user problems, prioritising high-impact opportunities, and shaping design recommendations that are simple, actionable, and aligned with the wider product lifecycle.

 

Across every project, my goal is to deliver designs that not only look intuitive but also support business decisions, enhance user satisfaction, and accelerate product growth—bringing measurable value to both users and the company.