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Design Principles 

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Clear & Simple

The more complex the problem is, the more simply I solve it.

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User-Emotion Oriented

I design structures around the user’s emotional journey.

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Business Aligned

I believe design must always be directly connected to business goals.

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Fast & Collaborative

I work with a workflow optimised for speed, clarity, and communication—ideal for fast-paced startup environments.

Portfolio

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Wild Curiosity

From ideation to final products

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Haven Search

Office Manager

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On the Beach

HR Lead

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Pink Bird

Customer Support Lead

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RICS

Designin

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Haven Caravan Sales

Product Manager

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Reewild

Customer Support Lead

Trusted by:

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Soo Kim

Design our products, look into our hearts to stretch out to our lives.

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© 2025 Soo Kim

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