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Pink Bird

​✔ DURATION

February - May 2022, 12 weeks

 

​✔ CLIENT

Shape Lewisham Council​​

​✔ COVER AREA 

Brand identity development

Visual direction & art direction

UI design for marketing and product pages

Content layout & storytelling structure

Component and layout system creation

Cross-device responsive design

Design consistency across digital touchpoints

Interaction design & micro-behaviour refinement

Delivery of high-fidelity design assets

​✔ TEAM

Vanessa Chacon (PM)

Niharika Basoae (Researcher)

Soo Kim (Designer)

​✔ Contribution 80%

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Vague statement.png
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Solution.png
Competitive analysis.png
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Survey.png
Interview.png
Strategy.png
Main insights.png
Redefined statement.png
Setback.png
Customer Journey Map.png
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Iteration.png
The final.png
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Go to next projects

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Wild Curiosity
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RICS

​김수민 디자이너

Design begins with understanding

the human heart and extends into everyday life.

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© 2025 Soo Kim

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